Media Kit · 2026

Joyhdae

Culturally fluent. Emotionally literate. Soft, but strategic.

Lifestyle content and cultural commentary for ambitious women — built on trust, discovery, and a voice audiences actually return for. Here's what partnering looks like.

Joyhdae in an oversized white shirt, black tie with gold brooches, and NY cap
62K+
Combined Views · 90 Days
47%
Quarter-over-Quarter Growth
+730%
IG Accounts Reached Growth
61.7%
Views From Non-Followers

The story isn't follower count — it's reach. This content travels far beyond its audience, organically.

01About

The voice behind Life, Styled.

I'm Joyhdae — podcaster, content creator, and cultural commentator based in the New York metro. My work sits at the intersection of self-awareness, modern womanhood, and intentional living: signature series across TikTok, Instagram, and YouTube, the Virgo Season podcast, and The Audacity Project — a year-long public self-development experiment documented in real time.

Brands work with me because my audience trusts me — and because I only bring them what I'd actually use.

Joyhdae against a teal wall in a white shirt and embellished black tie
02Audience

A specific kind of woman.

Primarily Black women, ages 28–42 — established, emotionally intelligent, and actively in a refinement era. Career-building, healing, dating with discernment, and craving softness without losing ambition. This demo has real purchasing power, and they engage with content that meets them where they actually are.

03Platforms

Where the work lives.

TikTok — @joyhdae

Signature series, cultural commentary, lifestyle storytelling.

22K views · Q1 2026 63% FYP discovery 1,400 followers

Instagram — @joyhdae

Reels-led aesthetic storytelling with strong non-follower reach.

47,660 views · 90 days 14,814 accounts reached 626 followers

Virgo Season Podcast

Long-form culture conversation, co-hosted with Ryan. 120+ episodes of weekly authority — reads & segment sponsorships available.

Weekly episodes Spotify · Apple · YouTube

YouTube + Life, Styled

In My Friend's Business conversation series, plus the Life, Styled newsletter — both actively growing channels for deeper storytelling.

Launched 2026 · growing
04Services

Ways to work together.

Sponsored Reel / TikTok Video

One dedicated video, brand integrated naturally. Caption + posting on both platforms.

Instagram Story Set (3–5 slides)

Brand mention with link. Low-commitment entry point.

Dedicated Feed Post + Caption

Static or carousel — brand-forward, on-brand aesthetically.

Bundle — Reel + Stories + Feed Post

A full campaign moment across formats. Best value.

Rates are shared on request and tailored to each partnership — including custom packages, Audacity Project sponsorships, Virgo Season reads, and ambassador conversations. Tell me what you're building and I'll come back with a proposal.

05Signature Opportunities

Named partnerships with a story.

The Audacity Project

A year-long public self-development experiment documented in real time at audacity-project.com. Named phase sponsorships put your brand inside an ongoing narrative audiences are actively following.

Series Integration

Note to Self, Sun•daze, Fit Happens, Spotted & Sourced — your product woven into an established format audiences already trust, not a one-off ad read.

06Brand Partners

In good company.

Select partners I've worked with — with room on this wall for you.

CAMFED
Your Brand Here
Let's Talk

The best partnerships start with a conversation.

Tell me about your brand and what you're hoping to create — I'll come back with ideas.

hello@joyhdae.com