JOYHDAE
soft · strategic · self-aware
Media Kit · 2026
01 — Performance
The creator
I create for women who are navigating the in-between — between who they were and who they're becoming. The brand is built on a specific kind of honesty: culturally fluent, emotionally real, and always intentional.
02 — Audience
03 — Platforms
| Platform | Format | What brands get |
|---|---|---|
| TikTok @joyhdae |
Short-form video, series content, trending audio | Wide discovery reach, organic integration, high view velocity |
| Instagram @joyhdae |
Reels, Stories, carousels, static posts | Community depth, Stories engagement, link-in-bio conversions |
| YouTube Joyhdae |
Long-form video, vlogs, interviews | High-trust integration, longer brand moments, evergreen content |
| Virgo Season Podcast Co-hosted with Ryan |
Audio podcast, episodic conversations | Host-read ads, episode integrations, multi-episode packages |
| Life, Styled Newsletter beehiiv |
Weekly editorial email | Sponsored placements, feature mentions, dedicated sends |
04 — Partnership Opportunities
05 — Investment
Every partnership is built to fit — from entry-level UGC content to integrated campaign work across platforms. The best place to start is often the simplest: high-quality content created for your brand, no campaign complexity required.
| Deliverable | Description | Starting Rate |
|---|---|---|
| Sponsored TikTok or Reel | Integrated short-form content, on-brand storytelling | $200 |
| Instagram Stories Set | 3–5 story frames with link / swipe-up | $100 |
| Feed Post (Static or Carousel) | Editorial-quality post, brand-aligned caption | $150 |
| Podcast Host-Read Ad | Per episode, host-read 60-sec integration | $150 |
| Newsletter Feature | Sponsored placement in Life, Styled | $100 |
| Bundle Package | TikTok + Reel + Stories — multi-platform reach | $400 |
| Audacity Project Sponsorship | Custom integration — inquiry required | Custom |
All rates are starting points. Custom packages, ambassador agreements, and long-term partnerships are available. Reach out to discuss what makes sense for your brand.
06 — Brand Partners
CAMFED partnership content launching soon. Additional partner logos added as collaborations are announced.
07 — Brand Voice
Conversational, aware, never performative. Speaks to women who are in on the cultural conversation — without trying too hard to be in it.
Real feelings, named accurately. The audience trusts this voice because it doesn't flinch from the actual experience of being a woman right now.
Warm and approachable on the surface. Intentional and precise underneath. The aesthetic is gentle. The thinking is sharp.
Light when it should be, heavy when it matters. The humor earns trust. The insight keeps it.